Reimagining our approach to data in 2019
Looking to create more meaningful data-driven decisions to inform your marketing strategy? As the marketing-technology landscape evolves and expands, it’s time to take a different approach to analyzing data in 2019. From leveraging data that inform... Read More
Exploring The Blending of Color and Brand Identity with Pantone’s 2019 Color of the Year
Every year the Pantone Color Institute declares an annual color, basing its choice on trends observed in the entertainment industry, art, fashion, design and more. Pantone declared Living Coral as the color of the year, describing it as “an animated,... Read More
Rebranding is hard, Part 3.
Preface: This is the third in a series of posts that chronicle our agency's work to rebrand and refine our look and feel. Check out Rebranding is hard, Part 1 and Rebranding is hard, Part 2. They're worth a look. "We don't do easy." We are the ag... Read More
Mintz + Hoke announces several new hires, appointments and promotions
AVON, Connecticut—March 27, 2018—Mintz + Hoke has welcomed several new faces to the agency and advanced the status of others through new appointments and promotions. Amanda Garner, of Simsbury, has joined the agency as an account director. She has... Read More
How’s your client/creative relationship? A nonscientific quiz.
I just got back from three days in the desert at the One Club Creative Leaders Retreat in Scottsdale, AZ. Sitting down with my 56 pages of notes, I have been trying to organize the big, juicy takeaways. The theme of this year's retreat: The best way... Read More
Mintz + Hoke named as one of the "Best Places to Work in Connecticut" for third consecutive year
Award program produced by the Hartford Business Journal and Best Companies Group Mintz + Hoke was recently named as one of the Best Places to Work in Connecticut for the third consecutive year. This thirteenth annual program was created by the Hartf... Read More
Innovation Day: A doff of the hat to those who push us forward
At Mintz + Hoke we have the privilege of working with many brands that are truly innovative. They are constantly looking for new ways to take on tough challenges and meet customer needs. Ultimately, our clients want to gain an edge by playing a more... Read More
The Leap and the Logic behind Client Wins and the 4A’s Strategy Festival
Our public relations team caught up with our own principal of strategy, Andrew Wood, to talk about what he learned at the 4A’s Strategy Festival. The Strategy Festival brings together more than 300 strategists in the advertising business. This year’s... Read More
Mintz + Hoke awarded as “Top Workplace” for fourth consecutive year
Connecticut advertising agency Mintz + Hoke is proud to announce that the Hartford Courant and FOX CT Top Workplaces program awarded the agency a Top Workplace honor for the fourth consecutive year. The Top Workplaces program publishes 30 regional li... Read More
The importance of reducing load times to stay competitive
Instant gratification. For better or worse, that “I want what I want, when I want it and not a moment later” culture is a reality. If you want a good example of that, just sit in a Starbucks and watch app users get mad when the order they placed outs... Read More